March 2023

Gone are the days when vacations only meant extended, tiresome days with non-stop activities, perfect photographs, and beautifully decorated hotel rooms. Today, travelers continue to book experiences that cater to their entire being – mind, body, and spirit – requiring the spa and wellness industry to evolve year after year.

According to, spa-focused travel searches have increased by [1] 62,273 percent globally. This whopping increase proves the significance of relaxation during escapes for travelers and how important it is for the industry to continue to rise to the occasion.

At The Cove, guest satisfaction is top priority. From deep tissue massages to outdoor saltwater immersion pools for nature fiends, there’s an option for every type of traveler needing a respite from a day’s adventures.

Travelers in pursuit of a luxurious escape to prioritize their wellness are in for a treat when visiting The Cove. Here are three of this year’s top spa trends that are now available to guests:

  • Personalization and customization
  • Hot water immersion
  • Skincare minimalism
Massage at The Cove


There is no one-size-fits-all approach to health and wellness, and this rings true for travelers seeking out spa experiences to de-stress and recharge while vacationing. According to [2] American Spa’s ‘Wellness Trends to Watch’ report, curating wellness experiences as more than just ‘a day at the spa,’ will be a common theme this year for the industry.

Travelers are demanding more than the traditional 50-minute massage; they want something more personalized to feel like they are being catered to.

At The Cove, guests are recognized as individuals – even when traveling in groups or as a couple. Spa therapists tailor treatments and appointments to cater to the experience each client is seeking. In the treatment room, guests can choose from a selection of aromatherapy oils and the temperature of the table, and even add boosters to a facial to enhance their overall results. Ranging from lip repair treatments to an eye bright treatment, The Cove offers a range of available enhancements that can help promote a glowing appearance.

The Cove Immersion Pools


Hot water immersion can sound complicated, but it’s quite simple and has great health benefits. According to [3] Hot Springs, completely immersing the body in hot water can help to improve sleep, increase blood circulation, reduce inflammation, manage chronic pain, enhance recovery, improve sleep, and reduce stress levels.

Worth a try, right? Well, this trendy activity is available when visiting The Cove. Inspired by the natural hot springs in Idaho, the spa’s indoor and outdoor immersion pools were formed from 6,000 pounds of local boulders. Following spa treatments, guests can soak in one, or both, of the heated saltwater immersion pools because it feels GREAT and is known to increase health benefits and reduce stress. All spa guests can enjoy up to two hours of lounging post treatment.

Skincare at The Cove


Ten-step skin regimens are so out of style, at least for today’s traveler. Simplicity is winning in this category, and according to [4] Elle, skin minimalism is the leading skincare trend for 2023.

American Spa’s Wellness Trends to Watch report notes that consumer mindsets towards healthy skin and beauty have shifted since the pandemic’s start. Now, consumers want less makeup and simplified skincare routines. Findings also found that consumers focus more on their overall well-being, correlating radiant skin with a balanced mind and body. In other words, a healthy glowing face translates to exuding optimal health!

Guests at The Cove can choose from Eminence Organics’ line of sustainable skincare products to incorporate into their simplified routines. Simple and straightforward, these products do the job without a lot of fuss.

Founded in 1958, Eminence Organics uses sustainable farming and green practices to create natural, organic, and biodynamic products that are free of parabens, propylene glycol, sodium lauryl sulfates, harmful colorants, and fragrances, mineral oils, petroleum, and other cosmetic chemicals that can be harsh on the skin. Avoiding these ingredients is key as they are known for causing dry skin, inflammation, rashes, and/or allergic reactions. Ask one of our facial therapists to see which product will serve you best for a simple routine.

Ready to enjoy The Cove experience? Book your next vacation and spa experience by clicking here or calling us at 800.657.6464. Also, follow us on InstagramFacebook, and Twitter to stay connected.

We’ll keep those immersion pools warm; see you soon!